Learn free and paid Email Marketing courses in Myanmar, master ESP tools, and discover secrets to crafting effective marketing emails.
As a HubSpot CRM Consultant, I’ve had the opportunity to work on Email Marketing campaigns under the guidance of my seniors. But initially, I only knew how to get the job done—not the best practices, how to apply marketing creativity, or craft compelling email subject lines.
In this blog, I’m sharing a step-by-step guide to help you map out your Email Marketing journey, with both free and paid options to get started.
Table of Contents
Learning Path for Email Marketing
Want to learn Email Marketing from scratch? Here are three beginner-friendly courses to kickstart your journey:
1. Semrush Academy’s "The Ultimate Email Marketing Guide"
This free course is ideal for beginners. Here’s why:
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Engaging teaching style: Vector visuals, dynamic editing, and concise narration.
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Content structure: Three sections covering Email Marketing essentials, each with quizzes to test your knowledge.
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Short duration: The entire course is just 33 minutes!
Best of all, you can rewatch the sections multiple times until you fully understand the concepts. And yes, it comes with a FREE certificate. Start the course here.
2. HubSpot Academy’s "Email Marketing" Course
Have 4 hours to commit to self-study? Then this free course is perfect for you.
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Comprehensive content: Covers all aspects of Email Marketing, divided into manageable sections.
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Study resources: Slides, transcripts, and workbooks to help you prepare.
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Certification: Take quizzes to test your knowledge and earn a certificate upon passing the exam.
Quick Tip: If you fail the exam, don’t worry! You can retake it after reviewing the course material. Master Email Marketing here.
3. Nan Oo Marketing’s Email Marketing Course
Looking for a practical, real-world approach? This paid course might be your best bet.
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What you’ll learn: Strategies, technical execution, ESP tool usage, and more.
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Why it’s unique: Taught by a Digital Marketing guru with hands-on experience.
Although live classes aren’t available right now, you can access pre-recorded sessions in the future. Learn more here.
Useful Tip: Use the “ESP Name + Academy” Trick
Want to explore a specific ESP? Just search for its academy. For example:
You’ll find official resources to learn directly from the provider.
Bonus: Crash Course via Email Newsletters
Subscribe to Email Newsletters for a “7-day crash course” experience. These automated marketing emails deliver Email Marketing knowledge day by day. Here are two great options:
How to Start with a Free ESP Software
Email Marketing combines creativity with technical execution. To succeed, you must understand your ESP’s features. Follow these steps:
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Learn the Basics: Start with your ESP’s academy courses to get familiar with its tools.
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Test the Features: Visit the pricing page of your chosen ESP to check for free trials or free versions. Most ESPs offer limited access to their features at no cost. Example: Search “Brevo pricing” to find the free trial options.
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Apply Marketing Tactics : Use the knowledge you’ve gained to implement strategies and run your campaigns.
The Secret of a Good Marketing Email
To craft a great marketing email, use the CCA Method: “Collect, Copy, and Apply.”
This method (inspired by a famous Burmese quote “စု၊တု၊ပြု”) works wonders for:
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Email design
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Copywriting
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Visual banners
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Social linking
How to Start:
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Subscribe to your industry’s top brands’ newsletters (e.g., HubSpot, Semrush, Figma).
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Analyze their email strategies for inspiration.
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Experiment and refine your own campaigns.
Recommended Email Newsletters for Inspiration
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Key Takeaways
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Start by learning the fundamentals of Email Marketing.
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Test the features of your desired ESP using free plans or trials.
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Use the “Collect, Copy, and Apply” method to create compelling emails.
With these steps, you’re well on your way to mastering Email Marketing.
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